ASPCA Pet Insurance
According to Grandview Research, The global pet insurance market is expected to grow at a compound annual growth rate of 16.5% from 2019 to 2027 to reach USD 14.9 billion by 2028 and it is becoming a competitive field. As a designer, I was tasked with creating a direct-compare web page template that would not only convey the differences between ASPCA and a competitor’s product, but also provide conversion optimization by moving users to the quote process.
I was provided with the content strategy compiled by Adept Marketing and the copy by ASPCA. Below, you can find my final designs.
